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Secrets of a Handcrafted Jewelry Shopping Service
Unlock the Secrets of
Selling Your Jewelry
in a Profitable New Way
Discover a way to sell your jewelry
to customers who are VERY willing to buy from you - again and again.
Hello, I'm jewelry artist
Rena Klingenberg.
I first stumbled onto the
"jewelry shopping service" approach to marketing my
handcrafted jewelry a few years ago.
I couldn't believe I'd never heard
anyone talk about this before - because it's a
wide-open field with tons
of opportunities for selling your jewelry. It's the main way
I sell my jewelry now.
And in this new book, I
detail everything you need to know to start your own profitable jewelry
shopping service, selling your
handcrafted jewelry.
I
just DEVOURED "Secrets of a Handcrafted Jewelry Shopping Service".
I thought I would read a few pages and then put it aside to take care
of a few errands I wanted to run this morning, but I couldn't put it
down! What an incredible resource this is.
I would
have never thought to take this approach to marketing my jewelry and
services without this book. Already I see
the endless possibilities for expanding my business using your
approach. Not only did I discover a whole new perspective for selling
jewelry but I also learned how very valuable my services are.
My mind is on fire with the possibilities! I'm already working on a
plan of action to implement these ideas in my own business.
I know
that this is a resource that I will return to read again and again
because there is so much valuable information here to work with.
I can't thank you
enough. I am sure this book will be hugely successful as will
any jewelry artist who applies this approach to their business.
Delia Stone
www.DeliaStone.com
What's
a
Jewelry Shopping Service?
Personal shopping services are a growing trend
in all kinds of market niches.
Typically a personal shopper helps
clients determine what they should buy, or finds the perfect gifts for
customers to give.
What if you operated your
handcrafted jewelry business like a shopping service?
There are absolutely immense
opportunities for jewelry artists to sell their work this way, as
you'll see in "Secrets of a Handcrafted Jewelry Shopping
Service".
A jewelry gift
and shopping service could easily be your entire
jewelry business, or just one income stream of it.
It's a Very Profitable Way
to Sell Your Jewelry.
You'll be selling
directly to your clients at full retail prices, so you won't be paying
any booth fees, shop commissions, party hostess incentives, wholesale
discounts, etc.
In fact, one of the best things
about it is that you have very few sales-related expenses, because
there's no "middleman". Nearly 100% of the proceeds go
directly to your business.
And what's more, many of your
clients will be fairly big spenders. (I'll
show you where to find them!) They love your customized
products, personal service, and the way you take their problems out of
their hands - and are willing to pay quite well for it.
Everything You Need to Know
Is in This Complete Guide.
I've tested and honed these
jewelry marketing strategies so that they really work.
Most of the information in this
book has never been published anywhere else before.
I haven't held any
secrets back - "Secrets of a Handcrafted Jewelry Shopping
Service" is your complete, 115-page, step-by-step
success guide and idea-starter for selling your jewelry in
this exciting new way.
You don't have to re-invent the
wheel and go through the same learning curve I did to figure out what
really works (and what doesn't!).
I've already done it for you, and
I share everything in this book - including dozens of real-life
examples from my own jewelry shopping service.
Rena's
done it again!! The perfect compliment to her website, Home Jewelry Business Success Tips,
Rena
provides an even greater wealth of information and a completely
different and innovative approach to selling handcrafted jewelry
through her new book, "Secrets of a Handcrafted Jewelry Shopping
Service".
Rena's extensive knowledge and immense amount of research is evident as
she answers all of the "How-To's" and "What-If's" to running a Personal
Jewelry Shopping Service.
Presented
in an easy-to-read and easy-to-understand format,
Rena covers not only the many logistics of setting up and running a
successful business; she also provides effective tips on marketing,
scheduling appointments, handling consultations, making a profit, etc.
And as a bonus, includes numerous sample forms that can easily be
adjusted to fit your own personal business needs.
"Secrets
of a Handcrafted Jewelry Shopping Service" is a MUST-READ for the
novice to the professional jewelry designer wishing to launch or expand
their business.
Gretta Van Someren
Atterg
Jewelry Design
What You'll Learn in This Book:
What is a Jewelry Gift and Shopping Service?
What is a Personal Shopping
Service? -
What's Involved in a Jewelry Shopping
Service?; Why Would Someone Need a Jewelry Shopping Service?; Popular
Jewelry Shopping Services to Offer Your Clients
What is a Gift Service? -
General Success Tips for a Popular Gift
Service; Gift-Giving Needs of Businesses and Organizations; Promoting
Your Business Gift Service; Organizing Your Business Gift Accounts;
Packaging Business Gifts; Getting Paid by Your Business Gift Clients; A HOT Market Niche Tip!;
How I Stumbled Across the Jewelry Gift and Shopping Service Niche
How to Operate a Profitable
Jewelry Gift and Shopping Service
Know What Your Clients Want -
Keep Track of Your Clients' Preferences,
Needs, and Purchases; Information that Helps You Serve Your Clients
Better; Recording Each Client's Purchases
The Importance of Customizing and
Personalizing
for this Market -
Although I won't reveal them
here, this chapter has 11 pages of detailed tips on ways you can
provide the personalized, custom products and services that will make
your jewelry gift and shopping service a success
A Clever Profitability
Strategy for Your Jewelry Gift and Shopping Service -
Again, I can't say anything about it here! But in this
chapter I describe an important strategy that will
increase your profits. I also give an example of it from my
own business, and detail why it's so profitable
How to Tailor Your
Jewelry Gift and Shopping Service to Your Local Market -
How to determine the best products,
services, and prices for maximum success in the area where you live
(Secret Tip for Extra Jewelry
Sales from Your Gift Service Clients) -
A little-known gift service you can
offer to your clients that can result in a tremendous
amount of extra jewelry sales for you
How to Work with Your Clients
for Best Results
Scheduling Your Private
Jewelry Showings and Consultations -
Why Private Jewelry Showings Are Easy to Schedule; Setting Appointments
for Private Showings and Consultations; How to Keep Potential Jewelry
Showings from Slipping Away; The Key to Adding More Private Jewelry
Showings and More Regular Clients; Scheduling Jewelry Showings for
Various Types of Customers; Be Creative About Scheduling Private
Showings and Trunk Shows
Fitting Your Jewelry Gift and
Shopping Service Neatly into Your Life -
This chapter contains dozens of tips and
examples from my own business, of easy ways to fit
your clients in around the rest of your life, while provide outstanding
services for them at the same time
Organizing Your Jewelry Gift
and Shopping Service -
How to Set Up Your Client Record-Keeping System; Recommendations for
Your Calendar System; Document Holder; Mileage Log; Your Phone
Setting Up Your Jewelry for
Easy, Professional Private Showings -
A simple, inexpensive jewelry display and storage system
that's ready to go and show at a moment's notice
How to Get Clients for Your
Jewelry Gift and
Shopping Service
(This section of the
book contains 46
pages of strategies, tips, and secrets
for getting clients who are VERY willing and able to buy from
you again and again):
(Secrets for Marketing Your Jewelry Gift and
Shopping Service - for Free or Very Low Cost) -
Power strategies for
crafting your personal marketing plan, where to find clients
who can easily afford to buy products and services that are not
necessities, private clients who need your gift service, business gift
clients who will keep you busy year-round, and tons more ways to
market, promote, get referrals, and more - including how to get started if you've never
sold your handcrafted jewelry before
Your Website: an Effective Online
Brochure for Your Jewelry Gift and Shopping Service -
Includes what to put on your website; how
to blog to keep people interested in your products and services; and
how to harness the power of "local search" to attract new clients
Create Effective Marketing
Materials -
What to include on your business cards,
brochures, postcards, press releases, email newsletter, and more
Branching Out: Other
Ways to Profit from Your Jewelry Gift and Shopping Service
-
Innovative ideas for profitable products and services you can add on to
your shopping service
I've been
selling jewelry at craft shows, art fairs, and shops on consignment
since 2000. Rena's
book has given me some innovative ideas for other opportunities that
require less cash outlay and time, with more flexibility and potential
for profit.
Capitalizing on providing a service is a new approach that makes
sense...I've done a few business-to-business transactions and
one-on-one consultations, and I'm really anxious to actively pursue
Rena's ideas and incorporate them into my business plan!
Secrets of
a Handcrafted Jewelry Shopping Service is a must for anyone who wants
to break out of the craft show routine, or wants to seriously expand
their jewelry business horizons. There are so many tips and ideas -
you'll be sure to find many that will work for your individual
situation!
Thanks Rena, for providing such a comprehensive look at developing a
jewelry business "outside the box". I'm looking forward to relaying how
successful your ideas are for me!!!
Lynn Kvigne
Publisher, Beading Help Web
C-My Designs
BONUS:
You'll
also receive these
bonus resources
that are essential to your success:
Sample Forms
for Your
Jewelry Gift and Shopping Service
The more you can personalize the products
and services you provide to your clients, the more successful
your jewelry gift and shopping service will be.
And
the best way to do that is to keep track of each client's
needs, wants, and purchases.
These
forms are a fast and easy way to record and keep this
information that's the backbone of your jewelry gift and shopping
service.
You
can use these handy sample forms by photocopying them and using them
as-is, or by using them as a springboard for creating your own custom
client information records.
You'll Get
These Sample Forms:
Client's
Personal Jewelry Preferences and Needs
The purpose of
gathering this information is to learn as much as possible about each
of your clients, and what they want that you can provide for
them. What type of earwires do they prefer? What
color of metal? This 2-page form includes 25 questions that
help you pinpoint exactly what your customer is
most likely to buy.
Jewelry
the Client Has Purchased for Herself / Himself
It's amazing how often you refer back to your data
on your clients' previous purchases - and you'll be glad to have that
information easily accessible on this form.
Jewelry
Gifts the Client Has Purchased for Each Gift Recipient
Make
more sales by knowing who receives gifts from your client, what they've
already received, how much was spent, etc.
For your convenience,
all of these Bonus sample forms
are included at the end of the book.
Unlock
the secrets
to your own profitable
handcrafted jewelry shopping service
. . . for just $29.
This
book is overflowing with proven strategies, tips, examples,
and years of experience that you won't find anywhere else.
You can access "Secrets
of a Handcrafted Jewelry Shopping Service" for only $29
- about the same price
you'd pay for a couple strands of beads.
If all you do after reading this
book is sell one or two extra pieces of jewelry, you will get your
money's worth.
But I'm sure the information in this
book will do a lot more than that for you.
I believe it will give you
a whole new perspective on ways to sell your jewelry - and
inspire an innovative new plan for profiting from
your handcrafted jewelry business.
Buy Now -
Choose eBook or Printed Book:
1. Downloadable
eBook (PDF File) - $29
Immediately after your purchase,
you can download your ebook and start learning new success strategies,
tips, and secrets within minutes.
This eBook is in the
Adobe PDF file format. If your computer doesn't have the Adobe Reader
software, you can easily install it for free.
The eBook
version comes with a No-Questions-Asked
Guarantee: If you're not satisfied with this
eBook, just email me within 8 weeks of your date of purchase - and I'll
issue your 100% refund immediately.
Your eBook purchase is 100% safe
and secure - and 100% risk-free.
Buy the eBook Now
with PayPal or Credit Card:
2. Printed,
Spiral-Bound Book - $29 + shipping
Order your printed book
from LuLu.com. LuLu will print your book
within 5 business days of your order, and then mail it directly to you.
I chose LuLu as my
printer because of the high quality of their
printing, binding, and packaging.
In the mainland U.S., you'll
receive your book from LuLu in about 2 weeks (longer for shipping
outside the U.S.).
LuLu will also add a shipping fee
to mail your book to you. Please note that LuLu offers NO
refunds on the printed book.
Order the Printed Book Now
from LuLu.com:
get
the printed version of
Secrets of a Handcrafted Jewelry Shopping Service
This book is absolutely true from beginning to
end! When Rena says "you should do this to sell more jewelry", then you
DEFINITELY should!
Every time I'm interested in an ebook for sale, I wonder if the price I
pay will be worth - most of the times, ebooks contain only general
advice that can be easily found for free on marketing sites.
But this is NOT the case! This
book contains exactly the things you would only learn otherwise by
making mistakes - and making mistakes is
just what this book will keep you from, so you are NOT wasting your
money buying this book - in fact I think she should raise the price!
As a jeweller herself, Rena understands perfectly the main obstacles a
seller has to go through, specially when starting a serious business.
The book is written with long expertise in selling and finding your
space in the jewelry business world. Be sure you will be involved in
all the situations Rena talks about, and be sure do to as she says!
This is the approach to marketing of a mature salesperson and a
creative artist, with a profound respect for both the customers and the
business itself.
The
book is clearly written and offers multiple alternatives suitable for
any jeweller's specific needs and situations.
I've tried and used many of the techniques explained in this book
through the years and I've proved they work!
I can never says enough to the jewelry beginners
that ask me for consultation how important is to give red carpet
treatment to customers - Rena
shows you how, step by step, giving more and more examples and
solutions as the book goes by - and it's more than a hundred pages of
solutions!
I think this book is a must if you want to start a jewelry business
with a solid foundation that will grow by itself later. I wish I had
read this book when I started, it would've saved years of trial and
error!
Carolina Gonzalez
NeoVamp
Jewelry
Unlock the secrets
to your own profitable
handcrafted jewelry shopping service
. . . for just $29.
Buy the eBook Now
with PayPal or Credit Card:
Order the Printed Book Now
from LuLu.com:
get
the printed version of
Secrets of a Handcrafted Jewelry Shopping Service
I wish you much joy
and success
with your handcrafted jewelry shopping service!
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