How To Start A Coffee Shop
From People Who Own One

Dear Fellow Entrepreneur:

Are you evaluating whether to start or buy a coffee shop & espresso café business?

Have you researched the coffee shop franchise, business opportunities and business for sale classifieds looking for that “perfect little coffee shop” to call your own?

Are you scared that you might not know what you DON’T know?  Do you fear those pitfalls and want to short-circuit them?

Are you hoping to find someone, anyone, who will tell you the dirty secrets of the coffee shop & espresso cafe business so you won’t get “taken”?

That’s what our ebook, Espresso Business Mistakes is all about.

How To Start A Coffee Shop & Espresso Cafe -
but not without this "must have" Tell-All book.

In January 2003, we were exactly where you are.

We researched the Internet, classifieds; we qualified for more types of franchises than we care to talk about.  We met with business owners who were selling.  We met with business brokers – all just to try to find the “right” fit.

Dear Debbie & Skip:

I have to say, you covered everything from A to Z.  I read the ebook today and realized there are a few things we had never considered or even knew about.  This was a quick read and I plan to re-read the book several times in the coming weeks and months.

The checklists and forms are by far the best BONUS gift anyone could ever receive, especially Debbie's recipe list and your cafe menu.  I also found the list of web sites a nice surprise. I haven't checked them out yet, but will be doing so soon.

Thanks again for sharing your experiences in this book. It has energized me to try this exciting venture, but also tempered my enthusiasm with a dose of reality.

Darren Galloway

We thought to start a coffee shop & espresso café business would be perfect for Debbie.  It afforded a very social, relationship driven type of business, in a food / beverage category that she LOVED.

And the retail coffee shop and espresso café business did in fact satisfy those needs and more.

Startling Facts About What NOT To Do To
Start Your Coffee Shop & Espresso Cafe

If you are like we were, you’re well educated, sophisticated, have some capital and assets, and a strong desire to get OUT of the corporate employment game.

You’ve probably found a dozen websites and companies who will give you all kinds of great advice, videos, tips and books on “How To Start” your coffee shop & espresso cafe business.

There is no shortage of such “guru’s”.  However, believe it or not, most of that advice is free on the Internet or you can buy with $20 books from Amazon.

In fact, before we bought or started our coffee shop espresso café, we hired two “guru” consultants.  We bought their tapes, books and consulting services. 

$6,000 later, we were hardly prepared for the “real world” as we held our Grand Opening.

Free Startup Coffee Shop Secrets E-Course

Don't take our word for it - click here to subscribe to our free Coffee Shop Secrets E-course. This free email tutorial series is packed with questions and answers from our clients - people just like you.

We realize that many readers may not be prepared to buy or start their coffee shop today. If that is you, then go here to get our awesome, free tips ecourse via email today. Our free tips and advice will propel you along your path faster with a higher probability of success.

We've also included a FREE special bonus for signing up for Coffee Shop Secrets.

Oh sure, they gave us all their canned advice.  There were several things that helped us.  But the fact is, the good stuff we received from them was maybe worth $1,000.

Maybe!

What we can tell you is that you don’t need to spend anywhere near that amount of your precious capital to learn what you need to know to successfully open and run a retail coffee shop and espresso café.

What NOT to do?  Do NOT hire those expensive hotshot consultants.

Which of our mistakes could save you $257,000?

In our book, Espresso Business Mistakes, we hand over to you, in writing, 49 significant mistakes we made in our coffee shop & espresso café business.

Collectively, those mistakes together cost us $257,000.

What are they?

On page 33, we give you Mistake # 19 that could possibly sentence you to US federal bankruptcy court.

On page 12, we give you Mistake # 5 that drove us crazy for the first 6 months of our operations trying to figure out how we went so wrong.  This is one of the three major keys to success.

Failing to understand Mistake #10 will make you have to constantly find new customers.

Mistakes # 12 and 13 nearly put us in the insane asylum.  We had NO IDEA the property owner and property tenants in our shopping center could cost us so much money and make our lives this miserable!

You could spend $9,000 on Mistake # 22 and flush it down the drain like we did.

Mistake #37 is a license to print cash, once you learn and understand how to use it.  We finally figured it out – but you don’t have to!  We tell you!

Oh yea, and Mistake # 49 was the single largest waste of $6,000 we ever spent, but we had no idea at the time.  Don’t make the same mistake in your coffee shop or espresso café!

Do we need to go on?

Debbie & Skip:

It is great to read information based on a real world perspective instead of inflated, bloated, and extravagant theories and numbers.  It is the most informative and helpful book I have read regarding the coffee shop espresso cafe industry, and to top it off you even provided incredibly helpful spreadsheets, procedures and processes.

This type of assistance can't be measured, and might be the turning point that helps a new shop owner get it together!  It has certainly helped our operation get off the ground.

The ebook is cheerfully negative (a breath of fresh air amongst all the "you can't fail" information out there) providing the best information and help I have seen.

Thanks,

Jeremy Bale

We have put hundreds of hours just into the writing of this book.  Never mind the 3,000 hours Debbie worked in the café, and over 1,000 hours that Skip spent helping in the shop, doing the marketing, public relations and accounting.

We’ve made the ebook a quick read, yet didn’t skimp on the content - it's 90 packed pages of solid, real world, and frankly, often times very embarassing disclosures about our coffee shop learning experiences.

In our ebook, Espresso Business Mistakes, we tell you:

We have pulled out all the stops in revealing every trick, secret and short cut that you can take to run a profitable and professional coffee shop and espresso café, and NOT waste tens of thousands of dollars like we did.

Look at it this way:  we spent $257,000 plus over 4,000 of our
personal labor hours to research the findings in this ebook!

More importantly, you can rest assured that when you enter discussions with a property owner, property manager or banker you’ll be armed with everything you will need to look them in the eye with confidence and know you’re not going to get swindled or misled!

Hey Skip & Debbie:

Wow - my wife and I have been researching the coffee shop business for some time now and we have never seen anything like this ebook.  Until now we have only been given the "up side".

Thanks for telling the truth!  This ebook is absolutely priceless and will save me thousands of dollars.

Chris Perez

If you’re ready to get your ebook for only $97, click here to get going.
For Instant Download

But Wait…..We'll Sweeten The Offer

You need to hear what we’re going to do for you if you act today.

You see, we both have extensive corporate management backgrounds and have been quality assurance or process consultants previously in our career.

Now if you know much about business, you know every business runs on multiple sets of processes (and the more outdated NON PC word:  procedures!).  And if you know much about processes, you also know about checklists.

If you act today, we are adding to our next 500 33 customers a BONUS PACKAGE of over 29 documents, checklists, spreadsheets and process flows that will instantly put you in business.

A bigger benefit is you won’t have to waste time trying to figure this all out on your own, nor have to create the documentation!  We’ve done it for you!  For only $97.

Let’s look at a few of these coffee shop & espresso cafe bonuses here (the entire bundle of the ebook and bonuses are instantly downloadable 24 hours a day!):

BONUS PACKAGE #1 - Menus & Recipes

BONUS PACKAGE #2 - Marketing

BONUS PACKAGE #3 - Human Resources:

BONUS PACKAGE #4 - Maintenance & Cleaning

BONUS PACKAGE #5 - General

BONUS PACKAGE #6 - Coffee Primer

Now, we’re here to tell you, of the two consulting firms we hired, neither gave us ANY OF THIS INFORMATION OR HELP!

Debbie had to figure out the operational day-to-day processes on her own, on our time and money.  Skip was behind the marketing, testing, tuning and results measurements.

Get Our "No Holds Barred" Package & Help Eliminate Your Risk

There’s another factor to consider, in the event you are weighing us against some of the “industry guru’s”.

We own OUR OWN coffee shop and espresso café.  Few, if any, of the industry guru’s have operated a live coffee shop or espresso café in the last 5 years – some consultants have been as long at 10 years since they ran a coffee shop or espresso café and have to make payroll in today’s economic and competitive environment!

You cannot believe how much this business has changed in just the last 3 years, more or less 5 or 10 years ago.

So beware of whom you hire or place your trust in.

Our recipes are current, taste GREAT and can be put to use today.  All of our forms, checklists, documents and spreadsheets are current and being used in café’s all over America today by other satisfied customers.

Does this sound good to you?  If so, get over to sign up and get your book and special bonuses today.

Let’s review what you get with our special offer for only $97:

An 80 page ebook that will certainly save you tens of thousands of $$$$ by avoiding OUR mistakes

Special Bonus:  28 forms, spreadsheets, checklists and processes to have you running smoothly from Grand Opening day and beyond.

Using our bundle of the ebook and bonus forms, you can assure yourself that:

Those are some pretty hefty benefits and ones we would have spent several thousands of dollars if someone offered them to us. 

In fact, we did pay $6,000 to supposedly expert consultants and STILL didn’t get this great information and advice.

But that’s not all.  Nope.

We know from first hand experience that books and documents are great, but there’s nothing like having a live expert to talk to.

So we’re going to go way out of bounds and make this very special, one time offer:

With your purchase today, you will receive a one hour teleconference session with Debbie and Skip.

Not only do you receive the one hour teleconference, for a very limited time, we are including unlimited email support. This means that every single question, concern, issue or tip you may need will be answered. This service alone is invaluable!

We know that you can read just fine.  You can interpret our writing and meanings.

But who do you turn to when questions arise?

How do you know who to trust?

Are they trying to reach in your pocket for a few extra dollars?

Do you really need to buy 3 different types of creamers?

What size and how many espresso demitasses do you need?

What is the best bean grinder on the market – really?

How many pounds of beans should you start with?

Debbie and Skip have years of experience mentoring and coaching teams of staff and employees.  We have both been executives at Fortune 500 companies, and currently mentor and coach others to achieve excellence, tell them the truth and be their greatest cheerleader.

Yet we’re about accountability too.

So we’ll help keep you accountable.

Our personal coaching will help “Bridge the gaps”, ensure you have “go to” experts to answer your questions and in general, give you a very strong confidence level.

We’ll help you bridge those gaps.  We can help review your shopping center lease, your suppliers pricing or delivery terms or even steer you to some great bean roasters if you need.

Risk-Free Guarantee -- Get your Espresso Business Mistakes bundle today, try it out for 8 entire weeks, and if we don't give you at least 5 tips that save you over $5,000, - or for any reason what so ever during that time you decide this is not right for you - we want you to send it back and let us give you a fast 100% refund. And you can keep the entire bonus package of forms, documents, spreadsheets and processes.

The special bonus package of 29 forms and the 1 hour of telephone consulting and unlimited email support are only available for a limited time.  Don’t delay – lock in your bonuses today by going here to sign up now.

Regards,

P.S.

If you have read this far, you must seriously be considering buying or starting your own coffee shop or espresso cafe.

There are only 5 reasons not to get Espresso Business Mistakes and your bonus package today:

1. No Money. If you have no money, you're not seriously ready to buy or start your own coffee shop. Many people think they can borrow the money it takes to start a coffee shop. Unfortunately, unless you have a rich relative, no bank or lending institution is going to loan you the money without you having at least a 30% cash stake in the business. If you do have a rich relative or home equity, then you really do have money.

2. No Time. We can relate to that! We're still squeezed for time. But if you are getting close to buying or starting your coffee shop, you ought to make time for due diligence (the finance industry fancy phrase for "research"). We did our research, and STILL got nailed with making a bunch of unnecessary mistakes. Since our book is a "fast read" (it's not a long, boring novel), it gives you the 49 key issues in concise and conversational language. It won't take much time at all to save yourself (therefore making yourself) thousands of dollars.

3. No Need. This would imply that you already own and operate your own coffee shop, or are very close friends or family to someone who does. You are very lucky indeed, especially if they have made the same mistakes we did and have shared them all with you. However the odds that someone you know has made all the same mistakes we have are very slim. Since we offer a zero risk guarantee, you should scoop up a package anyway and make sure. Perhaps you are still early in your research process. If so, you might want to scroll up to the top of the page and subscribe to our free email tutorial series.

4. No Interest. That would be a hard one to believe if you took the time to read this far. It seems to us that you have some level of interest in owning your own coffee shop. And if that's the case, why not eliminate your risk, learn what you can before you go spending big dollars and position yourself for success?

5. It's Too Expensive. If you are honestly able to convince yourself - one who is possibly about to spend $25,000 to $150,000 or more starting your own coffee shop - that $97 is too much money to invest in a near foolproof book, package of forms and support from industry experts, then you are going to have a very hard time making it in the coffee shop business. If you want some free advice, and to check us out some to make sure we're real people, please go back to the top of the page and subscribe to our free email tutorial series.

What's left?

Unless you're independently wealthy and can absorb all the risk you want, you simply need to take action right now and grab this package -- and the bonuses -- today.

There is absolutely no risk for you to try out this program see the results for yourself. If you are not completely satisfied, take us up on our "no questions asked" 56 day money-back guarantee and keep the entire bonus package.